Vision & Mission
To be Acknowledged as 'The Last Word in Mustard'
Across eight decades of market leadership, the Company has firmly established its credentials as a Mustard Specialist. Its Vision focuses on becoming one of the most respected enterprises in India,earning this respect from its customers, business associates and all key stakeholders… a Vision that culminates in being acknowledged as ‘The Last Word in Mustard’.
The Vision encompasses a manifold growth in the Company’s popularity and visibility;its emergence as a household name;adulation and admiration for its product portfolio; faith and its creditworthiness, transparency and professionalism; and its ability to attract and retain a pool of the most talented, productive and accomplished human assets, all contributing to the service of the customer, and vitally the Nation.
Unwavering commitment to quality, value enhancement, human resources development and customer satisfaction through the optimal use of available resources aimed at achieving growth and excellence.