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Unmatched Versatility!
A synergistic relationship between a brand and its brand ambassador is a key ingredient for the success of the brand communication. For...
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Yashika Maheshwari
Aug 1, 20171 min read
Mustard Oil – the Action Hero
Action heroes and superheroes are found mainly on movie and television screens. Right? Well, there’s one super-strong action hero who can...
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Yashika Maheshwari
Jul 28, 20172 min read
Boman Irani’s Latest Role: as Boman Irani
For any brand, it is wonderful to have an active brand ambassador who is constantly on the move and doing interesting things. It keeps...
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Yashika Maheshwari
Jul 24, 20171 min read
Which is the Best Edible Oil? The debate continues…
A few days ago, one of the posts on this blog explored the question of “Which is the best edible oil?” The answer that resonated from...
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Yashika Maheshwari
Jul 21, 20171 min read
Daydreams and Play-acting
Cut to flashback! Let us go back in time… and gain some unique insights into how Boman Irani’s training in acting began at the age of 12....
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Yashika Maheshwari
Jul 18, 20172 min read
The Quest for the Best
There’s a great quality in today’s younger generation. They refuse to settle for anything less than the best. They are always looking for...
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Yashika Maheshwari
Jul 14, 20172 min read
Mustard Oil – A Smart Oil for a Smart Generation
We Indians have always known about mustard oil… for thousands of years… across generations. We have used it as a cooking medium, as a...
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Yashika Maheshwari
Jul 11, 20172 min read
Real People… Real Connections
The inhabitants of Tinsel Town sometimes seem to be from another planet! They don’t appear to understand the real world at all. However,...
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Yashika Maheshwari
Jul 7, 20172 min read
Mustard Oil… Proud to be India’s Oil
The mighty Himalayas have bestowed many valuable gifts upon India… medicinal herbs, exotic fruits and lots more. Mustard too originated...
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Yashika Maheshwari
Jun 27, 20172 min read
Boman Irani – Many Faces, Two Sides
Over the years, as a specialist character actor Boman Irani has had many faces, many personalities and, of course, many quirks. However,...
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Yashika Maheshwari
Jun 20, 20172 min read
Professor Boman Irani’s Acting Classes…
It was past three in the morning and we were chatting with Boman Irani in his vanity van after the shoot of the television commercial for...
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Yashika Maheshwari
Jun 13, 20172 min read
It’s All About an Emotional Connection
Boman Irani is currently in overdrive! In an earlier post on this blog, we had told our readers how Boman was shooting two movies (Karan...
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Yashika Maheshwari
Jun 9, 20171 min read
Yes – Mustard Oil is the Best!
P Mark Mustard Oil has been around for a long, long time – since 1933. As part of its mandate as The Mustard Specialist, the brand has...
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Yashika Maheshwari
Jun 6, 20172 min read
Boman Irani – Amazing Energy, Awesome Passion!
Middle-aged character actors in the Indian film industry tend to take their game down by a notch or two. But that doesn’t seem to apply...
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Yashika Maheshwari
Jun 3, 20171 min read
Pickling… it began here – in India
While the practice of pickling is prevalent all over the world, there is evidence which clearly shows that pickling began in India more...
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Yashika Maheshwari
Jun 1, 20171 min read
Boman Irani – Shining… and Climbing
After a brief sabbatical, Boman Irani’s fans are delighted to find him making waves once again. In recent months he has appeared as a...
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Yashika Maheshwari
May 24, 20171 min read
Big Guy, Little Ones… Huge Talent!
There’s a new television programme that everyone’s started talking about… television screens across India have come alive with a vibrant...
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Yashika Maheshwari
May 22, 20172 min read
“I am like a Blotting Paper” – Boman Irani
Writers, Filmmakers, Artists… they all do it – they use the world around them to draw inspiration for their creative pursuits. Boman...
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Yashika Maheshwari
May 20, 20171 min read
Boman and His Balancing Act
Boman Irani changes his look and his persona so frequently and so effortlessly that his fans are no longer surprised by his...
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Yashika Maheshwari
May 18, 20171 min read
Cut To Flashback!
It seems like it was only yesterday…. Boman Irani on the sets of the shoot for a quirky new television commercial for P Mark Mustard Oil…...
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