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Most brand ambassadors add glamour to the brands they endorse by playing the roles of make-belief heroes and heroines on the silver screen. However, the role becomes several times more memorable when the personality being portrayed is a real-life hero – a larger-than-life global icon.
That’s why P Mark Mustard Oil is so proud of the fact that its brand ambassador, the incomparable Boman Irani, is playing Nobel Laureate Kailash Satyarthi in a soon-to-be-released movie: Jhalki.
Talking about the challenges that the role entails, Boman points out that it is tough playing a living person. Unlike Ben Kingsley’s portrayal of Gandhi, playing a living person is tough because real-time comparisons are inevitable. So Boman decided that there was really no point in trying to mimic the person. Instead, he went about capturing the essence of the persona of Kailash Satyarthi.
However, this had its own set of challenges. There are three facets to Kailash Satyarthi: the fearless crusader, the public persona and the private person. Since Boman had no idea of Satyarthi’s private side, he focused on bringing the other two facets to life.
He began by watching videos of Satyarthi’s Nobel Prize acceptance speech and numerous media interviews. These made him realize that Satyarthi had a great sense of humour – a trait shared by Boman. A connection was made – and slowly the role began taking shape.
Now that your curiosity has been whetted, we are sure you are eager to see how Boman essays this role. Well, so are we!
